New Markets – New Data: Parsionate & Hapag-Lloyd Secure Ongoing Sales Following NileDutch Acquisition
When you’re one of the world’s largest shipping companies, data is a pretty indispensable part of everyday life. Data means security, control and, for example with customer data, huge economic potential. In the case of company acquisitions and mergers, you need to be able to address your new customer base from day one to leverage that economic potential. But before you can do that, you need this customer data to be accessible and integrated into the company’s own system. No small feat.
Recent years have seen a mass wave of consolidation across the shipping industry, a process Hapag-Lloyd, one of the world’s leading shipping companies for container transport, was determined to push, advancing its market position with several corporate acquisitions.
The acquisition of NileDutch opened up access to West African ports and boosts the company’s overall presence in the strategically important African growth market.
To ensure Hapag-Lloyd’s sales team could quickly offer its own portfolio to NileDutch’s customers, Parsionate supported the integration of NileDutch’s master data into the Hapag-Lloyd infrastructure. This allowed the company acquisition to quickly deliver added value and grow to its full potential.
“With any acquisition, time is of the essence: we need the data to be usable immediately after the official merger to ensure the sales teams can make a start on the new customer potential.”
André Wilke
Senior Director SVP - Global Head of Revenue Management, Hapag-Lloyd AG
